CUSTOM

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Thematic

Program: European Urban Initiative  
Lifetime: October 2025 – March 2029

 

 
 
 

 

Objective:

The objective of CUSTOM is to make public transport accessible to people with disabilities, reducing barriers to mobility and promoting real social inclusion. The project aims to develop free, integrated digital assistance tools that can support users with visual, hearing, cognitive, and motor disabilities in using all forms of public transport, overcoming the fragmentation of the current system.

Initially implemented in the city of Hamburg, CUSTOM aims to create a scalable model that can be replicated in other European regions, promoting inclusive mobility through collaboration with Transfer Partners and the definition of a shared political and operational framework.

 

Main activities:

CUSTOM will implement a comprehensive accessibility app, offering a cross-modal, cross-regional solution. The system will allow visually, hearing, cognitively, and physically impaired individuals to seamlessly use all public transport modes. By involving impaired user groups in co-design workshops and integrating the system across the transport network, CUSTOM will promote greater autonomy and reduce social exclusion. Unlike isolated solutions, it enhances existing systems, making it scalable cross-regional and cross-modal.

 

 
PARTNERSHIP

Main Urban Authority: Freie und Hansesadt Hamburg, Behörde für Verkehr und Mobilitätswende (BVM)

 

 

Delivery partners:

  • Verkehrsbetriebe Hamburg-Holstein GmbH (vhh.mobility)
  • S-Bahn Hamburg GmbH
  • Hamburger Hochbahn AG
  • HADAG Seetouristik und Fährdienst AG
  • Technische Universität Hamburg (TUHH)
  • Dialogue Impact gGmbH

 

Transfer partners:

  • Municipality of Athens
  • City of Turky
  • Metropolitan City of Bologna