On Wednesday 4th April, the conference "Green Marketing as an opportunity for economic recovery and sustainable growth" was held at the University of Bologna. The event was organized by the Province of Bologna, within the Ecomark European project, funded by the MED territorial cooperation Programme.

The main objectives of ECOMARK are the application of Green Marketing’s principles to the industrial areas characterized by the presence of Small and Medium-sized Enterprises (SMEs), and the development of environmental awareness among the actors of the industrial sector, combining it with the business objectives.

The initiative was particularly interesting, involving representatives from local authorities, associations of categories, companies, professionals, researchers and students.

The project includes several events from April to autumn 2012, addressed to the business world, institutions and, more specifically, to the insiders.

The abstracts and presentations of the interventions can be consulted online.